Two decades in the channel. Each.
DemandVector is built by two seasoned professionals with over twenty years apiece in channel and marketing: one from the revenue and program side, one from the platform and engineering side. Two halves of the same problem, and a shared decade spent building partner programs for the world's biggest brands.
Three decades in channel strategy, loyalty, and incentives automation. Co-founded BitTime, a Miami relationship-marketing agency acquired by Grass Roots Group, where as EVP he built loyalty programs for Colgate, Chrysler, FedEx, and Western Union and orchestrated go-to-market for AMD, Cisco, Dell, IBM, Microsoft, and VMware. Chief Channel Strategist at hawkeye (500+ programs and $4.6B in partner incentives disbursed in a single year) through its sale to Vistex. Then Chief Strategy Officer at Perks WW, establishing it as the incentives-automation leader in TMT and steering its sale to 360insights, where he went on to lead the Technology, Media & Telecom practice. Most recently channel and revenue leadership at CarltonOne and Optime.
Two decades of engineering leadership, Director to CTO, across enterprise and startup environments. A decade at Grass Roots (Director to CTO across Miami, São Paulo, and London) turning bespoke client delivery into the enterprise partner-marketing and incentives platform behind Fortune 100 channel programs: $50M+ ARR, 10M+ monthly users. Founding architect of an ML/NLP web processing engine serving 3,000+ websites and 40M+ monthly users. Production AI workloads in B2B SaaS and heavily regulated industries, and M&A on both sides of the table: sell-side acquisition readiness, buy-side technical due diligence on AI-native targets.